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Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?
Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn't follow.
You can't afford to wing it.
Rebrand Right is a practical guide to help you diagnose, then define and deliver changes to your brand, marketing and experience to grow your business.
Start by understanding the four brand factors that drive growth and diagnose where your problem really lies. Then work your way through step by step, from brand strategy and identity, to marketing, implementation and experience.
Based on 50 years of experience with over 90 B2B and B2C brands, this is the definitive guide to modern rebranding.
Let's get your rebrand right.
'A definitive guide on how to help your business grow through effective brand management and strategy.' - Pete Markey CMO, Boots'The book I wish I'd had earlier in my career. Brimming with obvious experience and practical steps to follow.' - Marisa Kacary CMO, WilsonHCG'When it comes to rebranding, no one is more qualified than Sarah and Rachel.' - Alisha Lyndon CEO, Momentum ITSMARachel Fairley and Sarah Robb have dedicated their careers to strengthening brands. They have worked with over 90 B2B and B2C brands, across 100]countries and many industries, as marketing leaders and brand strategists. Their practical, supportive, tried-and-tested approach gives marketers the clarity they need to rebrand with confidence.
About the author
Rachel Fairley had never heard of brand until in her first job she helped the General Counsel value the business’s intangible assets. Fascinated, Rachel decided to pursue a career repositioning brands to improve their impact and drive fresh growth.
Rachel has contributed to B2B and B2C business transformations across many industries, all over the world. Sometimes she does it by advising, sometimes by taking on the role of chief brand officer or marketing leader. All her work has come through client recommendations.
Rachel has a reputation for strategic thinking, creativity and pragmatism. Her positivity and infectious energy galvanize those around her and drive collaboration.
Rachel is partially deaf, having survived a brain tumour. Brought up in Edinburgh, she moved to London for a year in 1999; she still lives there with her husband and two sons. Rachel co-founded Rebrand Right with Sarah Robb.
Sarah’s career as a brand strategist began on the prestigious WPP Fellowship programme. She learnt her craft working with B2B and B2C Fortune 500 companies, and has supported clients on 57 rebrands, across the A to Z of industries.
After a decade as an agency strategist, she conducted a study of the 181 most valuable brands to get behind the jargon and to a simpler model that helps marketers better connect brands to business growth.
This ability to bring clarity to brand strategy, think creatively and unite employees and customers through her work has won her innumerable fans.
She established Brand Strategy Academy to equip strategists, designers and copywriters with the skills and tools to confidently help the brands they work with.
She lives near London with her husband and two children, speaks rusty Japanese and travels as often as she can. Sarah co-founded Rebrand Right with Rachel Fairley.
