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This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.
List of contents
Foreword
Des WilsonAcknowledgments
Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media Systems
Unwana Samuel Akpan and Eddah Mbula MutuaPart I: Importance of African Indigenous Communication and Media Systems
Chapter 1: Relevance of Des Wilson's African Indigenous Media Research Track in a Digitized Age
Kehbuma LangmiaChapter 2: Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/Longevity
Shirley Marang KekanaChapter 3: African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces
Muhammad Hamisu Sani and Paul ObiPart II: Adaptation and Co-existence in the Digital Age
Chapter 4: Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson's Trado-modern Media Come In?
Herbert BattaChapter 5: Ifa Divination, Extra-mundane Communication and Internet: An Overview
Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide FadeyiChapter 6: New Media Versus Traditional Media: 27 Years After Emergence of Internet in Nigeria
Ibitayo Samuel Popoola and Paul AgadaChapter 7: African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online
Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-NdisikaChapter 8: Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital Culture
Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka IfeanyichukwuPart III: Enduring Relevance of African Indigenous Communication Systems in the Digital Age
Chapter 9: Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital Age
Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula MutuaChapter 10: Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in Film
Ihuoma OkorieChapter 11: Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in Nigeria
Iniobong Courage Nda Chapter 12: Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized Age
Perminus MatiureChapter 13: Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in Zimbabwe
Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo Chapter 14: Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital Age
Jerry RutsateAbout the Contributors
About the author
Edited by Unwana Samuel Akpan and Eddah Mbula Mutua - Contributions by Abayomi Bamidele Adisa; Paul Agada; Unwana Samuel Akpan; Shamilla Amulega; Herbert Batta; Nnamdi Tobechukwu Ekeanyanwu; Isaac Olajide Fadeyi; Aloysius Chukwuebuka Ifeanyichukwu; Shirle
Summary
This book offers a comprehensive scholarly analysis of the digital adaptation of Indigenous African communication methods, challenging conventional narratives of media development through real life case studies to highlight the resilience and relevance of African cultural expressions in an increasingly interconnected world.
