Influencers, Online Alliances and Reconciliation in Southeast Europe - #Balkans

This book explores social media's role in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Aimed at students in digital media studies, and peace studies, this book will also be relevant to those interested in the intersection of technology and social change.

List of contents

Introduction 1. From Transitional Justice to Hashtag Strategies: Reconciliation Projects in Former Yugoslavia and Beyond 2. Transnationalism and Influencer Marketing as Informal Reconciliation 3. #Balkan: A Topological, Cultural, and Algorithmic Signifier 4. Exploring the Commodification of Balkan Stereotypes and Identity Reconstruction on YouTube and TikTok 5. Precarious Play Labour: Self-Commodification Strategies of Balkan Influencers 6. It's Complicated: The Relationship of Balkan Influencers with Platform Algorithms 7. The Quiet Peacebuilders: Hidden Reconciliation Practices on Social Media 8. Policy Recommendations 9. Conclusion

About the author

Ivana Stepanovi¿ is a research fellow at the Institute of Advanced Studies K¿szeg in Hungary since February 2021. She has previously served as a research fellow at the Institute of Criminological and Sociological Research in Serbia from February 2014 to December 2022.

Summary

This book explores social media's role in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Aimed at students in digital media studies, and peace studies, this book will also be relevant to those interested in the intersection of technology and social change.

Product details

• Authors: Ivana Stepanovic, Ivana (Institute of Advanced Studies K Stepanovic
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 09.12.2024
• EAN: 9781032551739
• ISBN: 978-1-0-3255173-9
• No. of pages: 190
• Series: Southeast European Studies
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geography; Social sciences, law, business > Ethnology > Ethnology; Ethnic Studies, Eastern Europe, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Ideologies / Democracy, Nationalism, Social & political philosophy, social and political philosophy, Political structure & processes, Regional Studies, Regional / International studies, Political campaigning & advertising, Political campaigning and advertising, Political structure and processes, Public Opinion & Polls, Public opinion and polls