Read more
Funding Traditional Media in the Digital Era explores a critical intersection of traditional media and the rapidly evolving digital landscape. In today's era of digital dominance, the funding mechanisms that sustain traditional media face unprecedented challenges. This book digs into why these challenges exist, the scope of their impact and proposes strategies that traditional media organizations cam employ to navigate and thrive in this new media landscape.For media executives grappling with declining advertising revenues and shifting consumer behaviours, this book provides strategic frameworks to adapt and innovate. Policymakers will also find this book invaluable in crafting regulations that foster a fair and competitive media landscape. Educators teaching media studies will discover in this book a comprehensive resource to illustrate real-world challenges and solutions in media economics. It equips students with analytical tools to critically assess the impact of digital disruption on media funding and explore avenues for sustainable media practices.
About the author
The authors are thoroughly bred intellectuals of Mass Communication. Cyprian Terhemba Gbasha and Elijah Hembanen Apev are graduates of Mass Communication from the Benue State University, Makurdi-Nigeria, while Rimini John Tagwai is a graduate of University of Jos-Nigeria.
