Digital tools adopted by marketing agencies - Analysis of the Digital Tools that Drive Marketing Agencies in Cacoal-RO

This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.

About the author

Bachelor's degree in Production Engineering from the Federal University of Rondônia (UNIR).

Product details

• Authors: Dhanilo Simão
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 21.07.2024
• EAN: 9786207854479
• ISBN: 9786207854479
• No. of pages: 68
• Subject: Social sciences, law, business > Business > Business administration