Business Management for the Equine Industry

Informationen zum Autor Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon are directors in Dark Horse Business Consultancy, providing complete equine business solutions . All have an MBA in equine business management (Royal Agricultural College) and all have been involved in equestrian activities and businesses for decades. Klappentext This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2. Zusammenfassung Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry! this book bridges the gap between modern business theory and equine business practice. Inhaltsverzeichnis Overview; Part 1: Assessing a business - The British equestrian industry; The livery industry; The external environment; The competitive environment; The resource appraisal; Part 2: Managing a business - Resource management; Strategic planning; Marketing; The Business Plan; Part 3: Case studies ; References, Index

Product details

• Authors: Eastwood, S Eastwood, Sharon Eastwood, Sharon (Dark Horse Consultancy Eastwood, Sharon Jensen Eastwood, Eastwood Sharon, Jensen, Anne-Lise Riis Jensen, Jensen Anne-Lise Riis, Anna Jordan, Jordon, Anna Jordon, Jordon Anna
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 24.10.2005
• EAN: 9781405126069
• ISBN: 978-1-4051-2606-9
• No. of pages: 170
• Subjects: Guides > Nature; Natural sciences, medicine, IT, technology > Medicine > Veterinary medicine; Social sciences, law, business > Business > Management; Business & Economics / General, Business and Management, MEDICAL / Veterinary Medicine / Equine, Business & management, Equine veterinary medicine