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Written by leading scholars in the field of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign.The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first female to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models.
An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis, and it will help readers to grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
List of contents
Introduction Understanding the Unprecedented 2016 Campaign: Two Historical Candidacies Yield an Unexpected Result
Benjamin R. Warner and Dianne G. BystromPart One Media CoverageChapter 1 Selective Exposure and Homophily During the 2016 Presidential Campaign
Natalie Jomini Stroud and Jessica R. CollierChapter 2 What Mobilizes Partisans? Exploring the Underlying Pathways Between Partisan Media and Political Participation
Heesook Choi, Benjamin R. Warner, and Freddie J. JenningsChapter 3 Media Event Influence in the 2016 Race: The Debates, Trump Groping Tape, and the Last-Minute FBI Announcement
Esther Thorson, Samuel M. Tham, Weiyue Chen, and Vamsi KanuriChapter 4 The Rhetoric of Impossible Expectations: Media Coverage of Hillary Clinton's 2016 General Election Campaign
Kristina Horn SheelerChapter 5 Depends on Who Is Asking: An Endorsement Experiment During the 2016 Presidential Election
Kalyca Becktel and Kaye D. SweetserChapter 6 Attributions of Incivility in Presidential Campaign News
Ashley MuddimanChapter 7 Fact-Checking and the 2016 Presidential Election: News Media's Attempts to Correct Misleading Information from the Debates
Daniela V. Dimitrova and Kimberly NelsonChapter 8 "I'm About to Be President; We're All Going to Die": Baldwin, Trump, and the Rhetorical Power of Comedic Presidential Impersonation
Will Howell and Trevor Parry-GilesPart Two Campaign Communication
Chapter 9 Processing the Political: Presidential Primary Debate "Live-Tweeting" as Information Processing
Josh C. Bramlett, Mitchell S. McKinney, and Benjamin R. WarnerChapter 10 Donald Trump and the Rejection of the Norms of American Politics and Rhetoric
Robert C. RowlandChapter 11 "The Greatest Country on Earth": The Evolution of Michelle Obama's American Dream
Ryan Neville-Shepard and Meredith Neville-ShepardChapter 12 Loss of Faith: A Realignment of Religion on the Campaign Trail
Brian KaylorChapter 13 Late Night with Donald Trump: An Exploration of the Combined Effects of Political Comedy and Political Advertising
Freddie J. Jennings, Calvin R. Coker, Josh C. Bramlett, Joel Lansing Reed, and Joshua P. BoltonChapter 14 Going on Defense: The Unprecedented Use of Defensive Appeals in 2016 U.S. Presidential Debates
Corey B. DavisChapter 15 Gender and Videostyle in 2016: Advertising in Mixed-Gender Races for the U.S. House
Kelly L. Winfrey and James M. SchnoebelenChapter 16 From Interactivity to Incitement: Ubiquitous Communication and Elite Calls for Participation
Joshua M. Scacco, Kevin Coe, and Delaney HarnessPart Three Communication Attitudes and Behaviors of the ElectorateChapter 17 Corn Belt Controversy: Intraparty Divisions and Political Cynicism at the 2016 Iowa Caucuses
Joel Lansing Reed, Sopheak Hoeun, Josh C. Bramlett, Molly Greenwood, and Grace HaseChapter 18 Exploring and Explaining Communication, Knowledge, and Well-Being Sex Differences Related to the 2016 U.S. Presidential Primary Season
R. Lance Holbert, Esul Park, and Nicholas W. RobinsonChapter 19 Gender and the Vote in the 2016 Presidential Election
Kate KenskiChapter 20 #election#elección: Latino Twitter Users and Reactions to Presidential Political Gaffes
Samantha HernandezChapter 21 Analyzing Tweets About the 2016 U.S. Presidential "Blunder" Election
Michael W. KearneyChapter 22 Understanding the Authoritarian Voter in the 2016 Presidential Election
Sumana ChattopadhyayChapter 23 Social Dominance, Sexism, and the Lasting Effects on Political Communication from the 2016 Election
Mary C. Banwart and Michael W. KearneyAbout the Editors and ContributorsIndex
About the author
Benjamin R. Warner, PhD, is assistant professor of communication at the University of Missouri.Dianne G. Bystrom, PhD, is director of the Carrie Chapman Catt Center for Women and Politics at Iowa State University.Mitchell S. McKinney, PhD, is professor of communication at the University of Missouri and currently serves as faculty fellow for academic personnel in the Office of the Provost.Mary C. Banwart, PhD, is associate professor in the Communication Studies Department at the University of Kansas and director of the Institute for Leadership Studies.
