Marketing Channel Management - People, Products, Programs, and Markets

List of contents

Foreword
Preface
Introduction
Physical Elements of The Marketing Channel Structure
Marketing Channel Overview
Marketing Channel Structure and Physical Distribution
Market Characteristics and Channel Management
Product and Market Management Actions and Options
Organizing to Manage the Marketing Channel
Responsibility Effectiveness Without Authority
The Marketing Data Base and Forecasting
Calculating Market Share and Competitive Share Analysis
Managing Products, Managing Markets
Marketing Programs and Pricing Strategies
The Marketing Planning Process
Legal Issues in Channel Management
Annotated Bibliography
Index

Product details

• Authors: Russell W. McCalley
• Publisher: Bloomsbury
• Languages: English
• Age Recommendation: ages 7 to 17
• Product format: Hardback
• Released: 28.08.1996
• EAN: 9780275954390
• ISBN: 978-0-275-95439-0
• No. of pages: 288
• Weight: 624 g
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management, Business: Marketing, Advertising and Sales