Manipulation of the American Voter - Political Campaign Commercials

List of contents

Illustrations
Foreword
Preface
Introduction
Positive Political Advertising
Negative Political Advertising
Combating Negative Advertising: Proactive and Reactive Strategies
Storytelling in Political Advertising
Political Advertising Appeals
The Power of Recorded Visual Images
Style: Composition of Polispots
References
Index

About the author

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at the University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at the University of Alabama. They are the authors of Negative Political Advertising (1991) and Inside Political Campaigns (1997).

Product details

• Authors: Gary Copeland, Karen Johnson-Cartee
• Publisher: Praeger
• Languages: English
• Product format: Hardback
• Released: 21.08.1997
• EAN: 9780275955885
• ISBN: 978-0-275-95588-5
• No. of pages: 232
• Dimensions: 161 mm x 240 mm x 17 mm
• Weight: 517 g
• Subject: Social sciences, law, business > Political science > Political science and political education