Read more
Current thinking about how to improve strategic planning (now upgraded to strategic thinking) and decision making by managers at all levels is to employ some aspect of information systems technology. Although this approach has worked well for most organizations, chief executives are now asking their managers to do what they do best but to do it better. But how? Future thinking about improving strategic thinking and decision making involves integrating creativity with the latest in information systems. Hence, the power of the computer can be an important means to assist managers in doing what they do better when employing a creative computer software approach.
Initially, the text looks at a number of areas that are impacted by creativity, with special emphasis on creative computer software. Management decision making is examined from a problem-finding or a forward-looking viewpoint that can benefit from utilizing creative computer software. Not only is this software useful for organizing ideas, but also for getting managers involved in networking ideas in different locations of a company. But more importantly, this software centers on the generation of new ideas. To demonstrate the generation of these ideas, the final part of the text gives a number of real-world applications of creative computer software. Particular emphasis is placed on Idea Fisher 4.0, an effective software package for generating new products and services.
List of contents
Utilization of Creativity to Improve Managerial EffectivenessAn Introduction to Creativity to Assist Managers
Look at Managerial Creativity
Creativity Techniques and Managerial Decision MakingCreativity Techniques Useful to Managers
Creativity and Managerial Decision Making
Relationship of Computers to CreativityCreativity as Practiced in an MIS Environment
Creativity Assisted by Computer Hardware and Software
Applications of Creativity in Fuctional Areas of a Typlical CompanyCreativity in Corporate Strategic Thinking
Creativity in Marketing
Creativity in Manufacturing
Creativity in Finance and Accounting
Four Bibliographies
Index
About the author
ROBERT J. THIERAUF is Professor of Information and Decision Sciences at Xavier University in Cincinnati, Ohio. He has written widely on management information systems, computers, management science, and management over the years. His books have been translated into many languages. Prior to coming to Xavier University, he worked six years for Coopers & Lybrand as a staff accountant and a staff consultant on computer systems.
