Cableviewing

This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.

About the author

eter /f Carrie enberg /f Bradley /i S.

Product details

• Authors: Bradley S. Greenberg, Greenberg Bradley S., Carrie Heeter, Heeter Carrie
• Publisher: Bloomsbury
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1988
• EAN: 9780893914677
• ISBN: 978-0-89391-467-7
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; LANGUAGE ARTS & DISCIPLINES / Communication Studies, TECHNOLOGY & ENGINEERING / Television & Video, Communication Studies, Business: Business Communications, Television technology