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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.
List of contents
Acknowledgments
Introduction
Francis Wayland Ayer by John Vivian
Bruce Fairchild Barton by Donald L. Thompson
Charles Austin Bates by Ted Curtis Smythe
Theodore Lewis Bates by Richard W. Easley, Marjorie J. Cooper, and Charles S. Madden
George Batten by Sammy R. Danna
Don Belding by Billy I. Ross
William Burnett Benton by E.R. Worthington
William Bernbach by Sammy R. Danna
Chester Bliss Bowles by E.R. Worthington
Charles Hendrickson Brower by Edd Applegate
Leo Noble Burnett by Deborah K. Morrison
Thomas Jason Burrell by Sharon S. Brock
Earnest Elmo Calkins by Arthur J. Kaul
John Caples by Marjorie J. Cooper, Richard W. Easley, and Leslie Cole
Barron G. Collier by Sammy R. Danna
Draper (Dan) Daniels by Thomas A. Bowers
Jerry Della Femina by Tommy V. Smith
Roy Sarles Durstine by Robert McGaughey III and William Ray Mofield
Bernice Fitz-Gibbon by Kay M. Nagel
Paul Foley by Edd Applegate
Emerson Foote by Billy I. Ross
Jo Foxworth by Elsie S. Hebert
J. Stirling Getchell by Arthur J. Kaul
Howard Luck Gossage by Kim B. Rotzoll
Paula Green by J. Nicholas De Bonis
George Homer Gribbon by Charles S. Madden, Marjorie J. Cooper, and Leslie Cole
Marion Harper, Jr. by Carolyn Stringer
Margaret Hockaday by Roxanne E. Neuberger-Lucchesi
Claude C. Hopkins by Tommy V. Smith
John E. Kennedy by Tommy V. Smith
Albert D. Lasker by Edd Applegate
Mary Georgene Berg Wells Lawrence by Deborah K. Morrison
Theodore F. MacManus by Tommy V. Smith
Harrison K. McCann by Leslie Cole, Charles S. Madden, and Richard W. Easley
David Ogilvy by Danal Terry
Alex Osborn by Donald Parente and John R. Osborn
Volney B. Palmer by Bonnie Vannatta
John E. Powers by Ted Curtis Smythe
Rosser Reeves by Tommy V. Smith
Helen Lansdowne Resor by Ann Maxwell Keding
Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi
George Presbury Rowell by Ted Curtis Smythe
Raymond Rubicam by Elsie S. Hebert
Maxwell Sackheim by Leonard J. Hooper
Victor O. Schwab by Wayne W. Melanson
Walter Dill Scott by Donald L. Thompson
Daniel Starch by Donald L. Thompson
J(ames) Walter Thompson by Donald L. Thompson
Jane Trahey by Ann Maxwell Keding
William D. Tyler by Edd Applegate
Charles LeRoy Whittier by Edd Applegate
Helen Rosen Woodward by Sharon S. Brock
James Webb Young by Elsie S. Herbert
John Orr Young by Carolyn Tripp
Bibliography
Index
About the author
EDD APPLEGATE is Professor in the School of Journalism at Middle Tennessee State University. His earlier books include
The Ad Men and Women: A Biographical Dictionary of Advertising (Greenwood, 1994),
Print and Broadcast Journalism (Praeger, 1996),
Literary Journalism: A Biographical Dictionary of Writers and Editors (Greenwood, 1996), and
Journalistic Advocates and Muckrakers: Three Centuries of Crusading Writers (1997).
