Fr. 115.00

Mark Albion, Albion Mark S., Paul Farris, Farris Paul W.

The Advertising Controversy - Evidence on the Economic Effects of Advertising

English · Hardback

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Description

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

About the author

bion /f Mark /i S. ris /f Paul /i W.

Product details

Authors	Mark Albion, Albion Mark S., Paul Farris, Farris Paul W.
Publisher	Bloomsbury

Languages	English
Product format	Hardback
Released	28.02.1981

EAN	9780865690578
ISBN	978-0-86569-057-8
Subjects	Social sciences, law, business > Business > Advertising, marketing Advertising, Market research, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, Business: Marketing, Advertising and Sales

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