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Demography as a discipline is now at the point where its relevance to business decision making is indisputable-and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science.
Pol and Thomas introduce basic concepts, then present an overview of recent and future demographic trends. They elaborate on the application of current demographic methods to planning and marketing in the contemporary business environment, and illustrate their points with numerous charts, maps, and sidebars. Pol and Thomas provide many examples of real world situations in which demographic methods, data, perspective, and theory are actively applied. With sections on sources of health care data, the calculation of demographic rates, the demographic resources available and up-to-date statistics on current demographic trends, their book becomes not only a unique resource for professionals, but also a useful text and reference for their colleagues in the academic community.
List of contents
Preface
Business Demography: A Decision-Making Discipline
Demographic Change in the United States, 1990-2010
Demographic Data and Business Decision Making
Migration: Geographic Mobility and Its Implications
Fertility: Reproduction and the Process of Demographic Change
Mortality and Morbidity
Geographic Concepts and Measures
Population Size, Concentration and Distribution
Population Composition
Estimates and Projections in Business Demography
Contemporary Business Demography
Index
About the author
Louis Pol, Richard K. Thomas
