Read more
Professor Junhao Hong provides the first systematic study of China's television, the largest and one of the most complicated television systems in the world. China's television represents a highly complicated communication system, a powerful ideological machine, and a unique social manifestation. As Professor Hong illustrates, during the past 20 years, since the country's reform, television has experienced tremendous changes.
While many studies of media globalization attribute the phenomenon mainly to external factors-new technologies, global capital flows, and quality production of Western programming-Hong argues that in many countries internal factors, such as government policy and the evolution of society, play decisive roles for change. Based on firsthand data and interviews with China's high-ranking officials and policymakers this study will be of considerable value to scholars and researchers dealing with mass media/television issues in the developing world and with contemporary China.
List of contents
Tables
Foreword by John Lent
Preface
Introduction
A Brief Review of the Internationalization of Mass Media
Media Internationalization and Some Related Theories
History, System, and Structure of China's Communication, Media, and Television
Television Program Importation Since the Reform
External and Internal Factors Contributing to Changes in Program Importation
Interpreting the Ups and Downs
New Situations, New Policies, and New Trends in the 1990s
Conclusion
Appendix: Chronology of Important Events of Chinese Television, 1956-1996
Bibliography
Index
About the author
JUNHAO HONG is an Assistant Professor in the Department of Communication, State University of New York at Buffalo. A native Chinese, Junhao Hong worked for a number of years for China's prestigious newspapers and major television stations prior to coming to the United States. He was interviewed by
The New York Times on Chinese Media and social change.
