Dollars Through the Doors - A Pre-1930 History of Bank Marketing in America

List of contents

Acknowledgments
Source Abbreviations
Introduction
Service
Service Quality
Service Thought
Segmentation
Age Segmentation
Gender Segmentation
Nationality and Race Segmentation
User Status Segmentation
Geographic Segmentation
Socioeconomic and Credit End Use Segmentation
Staff
Welfare Work
Organization
Conclusion
Appendix
Selected Bibliography
Index

About the author

RICHARD N. GERMAIN is an Associate Professor of Marketing at Oklahoma State University. Dr. Germain has research and publishing interests in marketing history and physical distribution management.

Product details

• Authors: Richard Germain
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 23.08.1996
• EAN: 9780313299216
• ISBN: 978-0-313-29921-6
• Subjects: Guides > Law, job, finance; USA, BUSINESS & ECONOMICS / Economic History, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Banks & Banking, Banking, BUSINESS & ECONOMICS / Sales & Selling / General, Economic history, United States of America, USA, Sales & marketing, Sales and marketing, Business: Finance, Investments and Banking