Advertising and Consumer Psychology - Volume 3

The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.

About the author

The author of "Picatrix" was likely a highly educated and intellectually versatile scholar, deeply rooted in the Arabic-speaking world of the 11th century. He was well-versed in a variety of disciplines, including astrology, alchemy, and philosophy, drawing on Greek, Persian, and Indian sources. As a participant in the Islamic Golden Age's rich scholarly tradition, he likely had access to extensive libraries and intellectual circles. His work suggests a blend of academic knowledge and practical application, indicating both theoretical understanding and hands-on experience in astrological and magical practices.

Product details

• Authors: Unknown
• Assisted by: Jerry Olson (Editor), Keith Sentis (Editor)
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 08.10.1986
• EAN: 9780275921545
• ISBN: 978-0-275-92154-5
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, Business: Marketing, Advertising and Sales