Advertising, Alcohol Consumption, and Abuse - A Worldwide Survey

List of contents

Preface
Introduction
The Theoretical Basis for Advertising Effects
Exposure to Alcohol Images in Mass Media
The Experimental Evidence for Media Effects
The Macroeconomic Relationship Between Advertising and Consumption
Summary and Conclusions
Notes
References
Index

About the author

Joseph C. Fisher, PhD, President, InterData, Inc., is an advertising professional who has been involved at length in research about alcoholism and alcohol abuse.

Product details

• Authors: Joseph C. Fisher, Fisher Joseph C.
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 30.08.1993
• EAN: 9780313289590
• ISBN: 978-0-313-28959-0
• Subjects: Non-fiction book > Dictionaries, reference works > Dictionaries, encyclopaedias; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Disease & Health Issues, SOCIAL SCIENCE / Research, BUSINESS & ECONOMICS / Industries / Media & Communications, SOCIAL SCIENCE / Statistics, Drug & substance abuse: social aspects, Social research & statistics, Social research and statistics, Drugs and alcohol: social aspects, Media, Information & Communication Industries, Business: Marketing, Advertising and Sales