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List of contents
Introduction: Our Underachieving Corporations
ControlCorporations Are Nothing More or Less Than Their People
Public Corporations Are Just Private Corporations with Many Owners
The Owners of a Public Corporation Control It by Electing Its Directors
The First Concern of Public Corporation Management Is Shareholder Value
ShareholdersCorporations Maximize Shareholder Value by Maximizing Current Profit
Corporate Profit Is the Best Measure of Real Shareholder Value
Corporate Profit Is Owned by the Shareholders Who Own the Corporation
Corporations Exist to Maximize Shareholder Value
CustomersCorporations Engage in Marketing to Satisfy Their Customers' Needs
Corporations Invest in Brands to Increase Customer Value
Corporations Are Required by Supply & Demand to Charge Their Lowest Prices
Corporations Innovate to Satisfy Their Customer's Needs
ManagersCorporate Management Is Entrepreneurial
Corporate Management Is Strategic
Professional Managers Can Run Any Corporate Business
Corporate Management Is Strong Because It's Team Management
CEOsIn Public Corporations the CEO Is Controlled by Independent Directors
CEOs Are Paid What They Are Worth
CEO Compensation Is Linked to Corporate Performance
CEOs Devote Full Time to Managing Their Corporation
WorkersPublic Corporations Are Proficient at Motivating Their Workers
Corporations Stay Competitive in a Global Economy by Downsizing
Corporations Have to Lay Off Workers When Business Is Bad
Raising Productivity Benefits Workers by Raising What They Earn
CapitalistsWall Street's Primary Function Is Raising Money for Public Corporations
Investment Bankers Serve the Interests of Clients and Investors Simultaneously
The Market Is a Level Trading Field for Public Investors
Wall Street's Influence on Public Corporations Is Beneficial
Afterword: We Are All Consumers, We Are All Workers
Table of Anti-Myths
Notes on Sources
Selected Bibliography
Index
About the author
Mord Bogie
