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This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.
List of contents
Table of ContentsAcknowledgments
Foreword by David S. Weinstein
Preface
Introduction
Part I. Industry Overview: The Golden Age to the Digital
Chapter 1.¿The Golden Age to the Digital Age
Chapter 2.¿Game-changing Podcasts
Chapter 3.¿Industry Trends and Statistics
Part II. Podcasting Platforms
Chapter 4.¿What Is Your Podcasting Goal?
Chapter 5.¿Defining Your Audience
Chapter 6.¿Choosing Your Podcasting Platform
Chapter 7.¿Editing Your Podcast
Part III. The Host(s), Listener, Producer Factor
Chapter 8.¿Be the Host, Get a Host or Co-host?
Chapter 9.¿The Host(s): Role and Expectations
Chapter 10.¿The Producer: Role and Expectations
Part IV. Let's Create Your Podcast!
Chapter 11.¿The Production Process
Chapter 12.¿Writing Scripts, Intros, Outros and Journaling
Chapter 13.¿Fiction Podcasts
Chapter 14.¿Show Topics: Plan Ahead of Time
Chapter 15.¿Interacting with Guests (On-and Off-Air)
Chapter 16.¿The Guests: Creators, Experts and Influencers
Chapter 17.¿Overcoming Common Issues
Part V. Marketing Your Podcast
Chapter 18.¿Perception Is Reality
Chapter 19.¿Advertising and Social Media
Chapter 20.¿Podcasting for Business
Conclusions: The Final Presentation
Bibliography
Index
About the author
Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development and communications experience. She is also an adjunct instructor at Mercy College (Dobbs Ferry, New York), where she created a course called Podcasting: Creation and Strategy.
