Rumor in the Marketplace - The Social Psychology of Commercial Hearsay

This fascinating study of commercial rumors--those directed at products, producers, corporations, or retailers--presents case studies illustrating the types and impacts of rumors that can seriously affect a company's image and finances.

The volume identifies factors that generate rumors and lead to their communication, with specific discussion of oral communication networks. The special roles of television, call-in radio shows, and media personalities are discussed, as is that very special marketplace--the stock market. This study also provides insights and guidelines for preventing and handling commercial rumors.

Product details

• Authors: Fred Koenig, Frederick W. Koenig, Fredrick Koenig
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 30.09.1985
• EAN: 9780865691179
• ISBN: 978-0-86569-117-9
• Subjects: Non-fiction book > Politics, society, business > Politics; Business, Public Relations, BUSINESS & ECONOMICS / Public Relations, PSYCHOLOGY / Social Psychology, Social, group or collective psychology