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Creating a book for the academic or professional market is a major undertaking-one that is likely to require an investment of hundreds of hours. This book offers a complete guide to the process, from weighing the costs and benefits of becoming an author, through negotiating a contract, to marketing the final book.
The information, which is presented from an author's perspective, includes: selecting the most appropriate publisher(s) to which to submit a proposal, factors to consider when drafting a proposal, contract negotiation, joint collaboration agreements, time management and other writing tips, academically respectable ways to facilitate marketing, and working with the IRS.
List of contents
Preface
Qualifications Necessary for Authoring a Textbook or Other Academic or Professional Book or Material
Potential Benefits and Losses: Financial and Others
Choosing a Publisher
Proposals
Negotiating a Publishing Contract and a Joint Collaboration Agreement
Doing the Project
How Textbooks and Other Educational and Professional Books and Materials Are Marketed
Tax and Other Business Implications of Authorship
Appendix A: A Representative Book Proposal
Appendix B: A Representative Joint Collaboration Agreement
Appendix C: Permission Forms
Appendix D: Textbook Features that College Students Do and Don't Find Helpful
Appendix E: Standard Proof Correction Notation
Appendix F: Common Characteristics of Best-Selling Textbooks
References and Resources
Index
About the author
FRANKLIN H. SILVERMAN is Professor of Speech Pathology at Marquette University and Clinical Professor of Rehabilitation Medicine at the Medical College of Wisconsin. He has written more than a dozen text or professional books including Authoring Books and Materials for Students, Academics, and Professionals (Praeger, 1998) and more than 125 articles in professional journals. He is a past president of the Text and Academic Authors Association and has served as an Associate Editor of the Journal of Speech and Hearing Research.
