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Continuing a life-long study, this latest work by Melville Branch describes planning as an essential element in all human activity, a principal determinant of the current condition as well as the future of society and the survival of the species. He explains planning as a primary force in the development, prospects, and continuation of human society. He defines the crucial role of the mass media in the types and success of planning. In clear, nontechnical language, Branch investigates the primary problems confronting human society; individual characteristics and societal features that affect planning, the types and applications of planning, advanced planning education and knowledge, and the societal situation and planning.
This book treats planning from a broader, more fundamental perspective than other studies in the field: as a process inherent in human activities, critical to societal success, and a distinct intellectual discipline and managerial method. It will primarily be of interest to planners in civil government, business, and the military. And to those who are active and concerned with the role of the mass media--particularly television--in our future.
List of contents
Introduction
The Existing SituationCritical Problems Confronting Society
Human Characteristics Affecting Planning
Societal Features Affecting Planning
The Mass Media and Planning
Planning for the FutureTypes and Applications of Planning
Advancing Planning Education and Knowledge
Societal Situation and the Future of Planning
Selected Bibliography
Index
About the author
MELVILLE C. BRANCH is Distinguished Professor of Planning Emeritus at the University of Southern California. He received the National Distinguished Leadership Award of the American Planning Association, and the Distinguished Planning Educator Award of the Association of Collegiate Schools of Planning.
