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Planning by civil governments, businesses, and the military services has been considered separately in both theory and practice. Those concerned with each of these applications have had little contact with those in the others, despite the common concerns and characteristics of their respective practices.
A leading figure in the research and education in planning, Branch draws upon his experience in civil, corporate, and military planning to provide a comprehensive guide to the key aspects of planning. This text is invaluable to those engaged in governmental and business planning and to students working toward careers in urban and regional planning, public administration, business management, and other fields concerned with planning.
List of contents
Preface
Essential Descriptive Terms
Theoretical Context
General Principles
Information: Selection and Utilization
Available Resources: Allocation
Natural, Human, and Purposive Change: Interrelationships
Objectives: Dependent Variables
Primary Elements: Selection and Integration
Projection: Separate and Unified
The Infinite Scope of Planning: Analytical Pitfall
Representation of the Entirety: Basic Reference
Continuous Process: Planning and Plans
Feedback: Interrelating Plans and Performance
Uncertainty, Risk, and Ambiguity: Constant Condition
Tolerance and Flexibility: Accommodating Change
Peak Periods: Exceptional Circumstances
Time and Priority: Sequence
Jurisdiction, Scope and Areal Coverage: Determinant Considerations
Resistance to Planning: Inevitable Reality
The Planning Imperative and Human Behavior
References and Selected Bibliography
Index
About the author
MELVILLE C. BRANCH is Distinguished Professor of Planning Emeritus at the University of Southern California. He received the National Distinguished Leadership Award of the American Planning Association, and the Distinguished Planning Educator Award of the Association of Collegiate Schools of Planning.
