Read more
Rising costs, shrinking enrollments, more diverse student populations, the need for adaptive management, the trend toward evaluation and assessment of programs and students will require proactive responses by college and university administrators in the 1990s and beyond. This book provides analyses of the key issues that must be addressed.
The Sims have assembled a distinguished group of contributors who discuss in detail issues, threats, and opportunities for administrators, where feasible action plans that can be adopted by colleges and universities are provided. A key theme throughout is that administrators must view periods of financial stress as opportune times to eliminate outmoded facilities and equipment, re-evaluate the roles of faculty and programs, and investigate service markets that may have been ignored in the past. Cost-reduction strategies, selective marketing, asset redevelopment and repositioning have a place in modern administrative thinking, and this book shows how they can be employed in successful institutions of higher education. Higher education administrators, faculty, graduate students, and policy makers concerned with education management and public administration will find this book invaluable.
List of contents
Preface
Administration and Internal GovernanceThe University President: Academic Leadership in an Era of Fund Raising and Legislative Affairs by Lawrence Wiseman
The 21st Century University: The Role of Government by David Potter and Arthur W. Chickering
Funding Reality within Higher Education: Can Universities Cope? by Norman J. Bregman and Michael R. Moffett
Developing a Campus Climate for Diversity in the 21st Century by Roberto P. Haro
Academic ConsiderationsReflections on Curriculum Innovation in Higher Education: The New Weatherhead MBA Program by Richard E. Boyatzis, Scott S. Cowen, and David A. Kolb
Student Assessment: A Proactive Response for the 21st Century by Serbrenia J. Sims and Ronald R. Sims
A Framework for Developing Market-Responsive Programs in Higher Education by Hugh M. Cannon
Teaching as Learning: The Case for Community College Scholarship by Betty Duvall
Maximizing Unit and Individual Performance Through More Individualized Faculty Roles by Russell W. Driver, J.R. Morris, and William T. Henwood
Service and Technology ManagementEvolving University Research Centers: Vehicles for Technology Transfer by James T. Kenny, Sonia R. Livingston, John G. Veres III, and Raymond B. Wells
Comprehensive University Extension in the 21st Century by William I. Sauser, Jr., and Ralph S. Foster, Jr.
Information Management by Colleges and Universities in the 21st Century by Boulton B. Miller
Bibliographical Essay
Index
About the author
RONALD R. SIMS is Associate Professor in the School of Business Administration at the College of William and Mary. He is the author of
An Experiential Learning Approach to Employee Training Systems (Quorum Books, 1990) and coauthor of
Readings in Organizational Behavior (1991).
SERBRENIA J. SIMS received her Ed.D degree from the College of William and Mary. She concentrates in the area of higher education administration and has written or co-published numerous scholarly journal articles. She is the author of
Student Outcomes Assessment: A Historical Review and
Guide to Program Development (Greenwood Press, available February, 1992).