Marketing Channel Management - An Instructor's Manual

Marketing Channel Management: An Instructor's Manual has been designed to accompany the text Marketing Channel Management: People, Products, Programs, and Markets. Written by the author, this manual allows the teacher to incorporate the text fully into any course structure. An instructor may use this class-tested collection of questions and exercises to help students develop their understanding of the marketing channel and aid in the presentation of material in the classroom. It is readable, direct, and student-oriented. The manual also offers exam and quiz questions, term paper topic suggestions, and suggested transparencies.

List of contents

Foreword
Preface
Introduction
Physical Elements of The Marketing Channel Structure
Marketing Channel Overview
Marketing Channel Structure and Physical Distribution
Market Characteristics and Channel Management
Product and Market Management Actions and Options
Organizing to Manage the Marketing Channel
Responsibility Effectiveness Without Authority
The Marketing Data Base and Forecasting
Calculating Market Share and Competitive Share Analysis
Managing Products, Managing Markets
Marketing Programs and Pricing Strategies
The Marketing Planning Process
Legal Issues in Channel Management
Annotated Bibliography
Index

Product details

• Authors: Unknown
• Publisher: Bloomsbury
• Languages: English
• Product format: Paperback / Softback
• Released: 28.08.1996
• EAN: 9780275955472
• ISBN: 978-0-275-95547-2
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Business: Marketing, Advertising and Sales