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Foremost scholars explore new directions in communication research in the light of social, economic, and technological changes in recent years. They analyze differing perspectives historically, problems and opportunities in terms of information flows and filters, and new public policy and social issues and challenges. They raise major questions about future needs and trends. This interdisciplinary study delves into a number of basic concerns, such as how public agendas are formed, how shifting groups in society interpret messages differently, and how technology has changed profoundly the ways in which we communicate in the world today. This overview of the state of communication research is designed for scholars, professionals, and for student use in research methods courses.
List of contents
Foreword by Everette E. Dennis
Acknowledgments
The Future of Communication Research by Philip Gaunt
Historical PerspectivesLooking Back, Looking Forward: A Century of Communication Study by Everett M. Rogers
Urban Communication: The City, Media and Communications Policy by Garth S. Jowett
Information Flows and FiltersAchieving Dialogue with "the Other" in the Postmodern World by W. Barnett Pearce
Failures in News Transmission: Reasons and Remedies by Doris A. Graber
Television Producers and Genres by Jeremy Tunstall
Obstacles to Internal Communication among Subsidiary and Headquarters Executives in Western Europe by Maud Tixier
Policy and Social OutcomesNew Directions in Communications Research from a Japanese Perspective by Youichi Ito
Communication Research on Children and Public Policy by Ellen Wartella
Will Traditional Media Research Paradigms Be Obsolete in the Era of Intelligent Communication Networks? by Jennings Bryant
Future DirectionsEverything That Rises Must Diverge: Notes on Communications, Technology and the Symbolic Construction of the Social by James W. Carey
Informing the Information Society: The Task for Communication Science by Denis McQuail
Communication Research in the 1990s: New Directions and New Agendas? by David H. Weaver
Index
About the author
PHILIP GAUNT is Director of Research, Wichita State University's Elliott School of Communication. He worked for years as a journalist, broadcaster, filmmaker, and writer and as a media specialist for Unesco. He is the author of a number of books and textbooks, and recent publications include Making the Newsmakers: International Handbook of Journalism Training (1992) and Choosing the News: The Profit Factor in News Selection (1990), both published by Greenwood Press.
