Fr. 116.00

Kaynak Erdener, Erdener Kaynak

Global Perspectives in Marketing

English · Hardback

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Description

?Global marketing and coordination of global marketing activities are major topics of interest in the field today. This volume is an attempt to approach these issues from a managerial perspective. The articles are informative.... The book is a valuable source for researchers and advanced students interested in specific issues related to international marketing.?-Choice

About the author

ynak /f Erdener /r ed.

Product details

Authors	Kaynak Erdener
Assisted by	Erdener Kaynak (Editor)
Publisher	Bloomsbury

Languages	English
Product format	Hardback
Released	15.10.1985

EAN	9780275902100
ISBN	978-0-275-90210-0
Subjects	Social sciences, law, business > Business > Advertising, marketing BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, International business, Sales & marketing, Sales and marketing, Business: Marketing, Advertising and Sales

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