Fr. 100.00

Richard Pollay, Richard W. Pollay, Richard W. Pollay

Information Sources in Advertising History

English · Hardback

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Description

?Especially missing in [advertising history] has been a substantial bibliography from which research might be produced. This book corrects this deficiency and does so brilliantly. ...the text is divided into three sections: introductory essays, annotated bibliography, and directory of sources. ... The most important section of the book consists of annotated bibliographies [which are] highly useful and generally are comprehensive....?-Journalism History

About the author

llay /f Richard /i W. /r comp. and ed.

Product details

Authors	Richard Pollay, Richard W. Pollay
Assisted by	Richard W. Pollay (Editor)
Publisher	Bloomsbury

Languages	English
Product format	Hardback
Released	26.07.1979

EAN	9780313214226
ISBN	978-0-313-21422-6
Subjects	Non-fiction book > Dictionaries, reference works > Dictionaries, encyclopaedias EDUCATION / General, Business & Economics / General, Bibliographies, catalogues, Business: Marketing, Advertising and Sales

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