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In the global marketplace, the companies that can draw on worldwide operations to meet commercial challenges accrue a competitive advantage. Those who remain homebound will not sustain the competitive onslaught of globally oriented firms. Companies from all nations are entering into mergers and acquisitions, joint ventures, and strategic alliances in the race for survival. This book encompasses, in a single volume, a broad description of the global aspects of management, human resource management, marketing, accounting, and finance. It is tailored to be a practical guide for managers in order to broaden their background in global operations and to enhance their appreciation for such operations for the benefit of their companies and their careers.
Managers, executives, and students of international business will find this practical guide a one-stop resource for understanding the practice of doing business on a global scale.
List of contents
Preface
The Global Imperative
Managing Political and Economic Risks
Organizational and Strategic Planning
Human Resource Management and Social Responsibility
Marketing in a Global Environment
Dealing with Multiple Currencies
Working Capital Management
Financing a Global Enterprise
Global Accounting Issues
Risk Management and Corporate Control
About the author
ROY L. NERSESIAN is Chair of the Management Department at Monmouth College, New Jersey. His previous book Ships and Shipping: A Comprehensive Guide reflects extensive planning experience in the maritime industry.
