Fr. 70.00

Progress in Communication Sciences - Volume 13

English · Paperback / Softback

Shipping usually within 3 to 5 weeks

Description

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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

List of contents










Contributors
Foreword
Preface
Contents of Previous Volumes
The Phase-Interfaced Omnistructure Underlying the Processing of Persuasive Messages, Mark A. Hamilton
Self-Organizing Social Systems: Necessary and Surfficient Conditions for the Emergence of Clustering, Consolidation, and Continuing Diversity, Bibb Latané and Andrjez Nowak
Message Discrepancy and Persuasion, Stan A. Kaplowitz and Edward L. Fink
Persuasion, Public Address, and Progression in the Sciences: Where We Are at What We Do, Michael Allen and Raymond Preiss
The Inoculation Model of Resistance to Influence, Michael Pfau
News Values and Public Opinion: A Theoretical Account of Media Priming and Framing, Vincent Price and David Tewksbury
Attitudes as Nonhierarchcal Clusters in Neural Networks, Joseph Woelfel
Connecting Attitude Theory with Cognitive Science, J. Richard Eiser
Author Index
Subject Index


About the author










Franklin J. Boster (Ph.D., Michigan State University) is an internationally recognized expert among scholars and researchers of social influence, persuasion, and communication research. He is professor emeritus in the Department of Communication at Michigan State University.

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