Read more
Zusatztext A well-structured easy-to-read textbook. It covers all the major topics students in international business global environment have to address. Informationen zum Autor Andrew Harrison holds qualifications from London, Salford, and Leeds Universities and the Trinity College of Music, London. He began his career in accountancy and held teaching appointments in further education before moving to Teesside University as a Principal Lecturer in Economics. He is a Visiting Lecturer at the Technical University of Kosice, Slovakia and in 2008 he was awarded an honorary doctorate by the University. Klappentext Business Environment in a Global Context offers, in a readily accessible way, an in-depth analysis of the business environment at regional, national, and international levels. Incorporating case studies throughout, the key issues, concepts, and theories are supported by practical examples from the business world. Zusammenfassung Business Environment in a Global Context offers, in a readily accessible way, an in-depth analysis of the business environment at regional, national, and international levels. Incorporating case studies throughout, the key issues, concepts, and theories are supported by practical examples from the business world. Inhaltsverzeichnis PART ONE The Business Environment in a Changing World 1: The Business Environment: An Overview 2: The Globalization of the Business Environment 3: The International Business Environment 4: The National Business Environment 5: The Regional Business Environment PART TWO Key Dimensions of the Business Environment 6: Contrasting Cultures and Business Models 7: Business Ethics and Corporate Responsibility 8: Internationalization of Business in a Changing Environment 9: Markets and Competition 10: Technological Change 11: Risk in the International Environment PART THREE The Geopolitical Context 12: Europe: Unification, Crisis and Beyond 13: Contrasting Developments in the Americas 14: Asia's Economic Potential 15: Africa's Struggle for Reform ...
