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This book lays out the forces that shaped the international aviation industry and that changed all the rules in the drive for liberalization. Second, it looks at the many interesting and difficult choices ahead that the airline industry in general and the international aviation industry in particular face.
List of contents
1 Phoenix Rising
PART I: IN THE BEGINNING (1903-1970)
2 Invention to Commercial Success
3 The Other Source of Revenue
4 A Dangerous Idea?
5 Chicago, The Windy City
6 Shaping the World
7 The View from Space
8 Taking Off
PART II: THE INDUSTRY GROWS UP (1970-2000)
9 Brave New World
10 A Different View?
11 The Defining Deal of the Next Century?
12 The Slippery Legal Slope
13 The Quality Question
14 The Need for Speed
PART III: CRISIS TO CRISIS (2001-2022)
15 The Economies of Scale
16 Seeking Liberal Markets
17 Spreading the Promise
18 Diverging Visions - Changing Times
19 Carbon Emission and Sustainability
PART IV: FUTURE CHALLENGES (2023-)
20 After the Revolution
21 A Twenty-First-Century Air Space
22 Selling Space
23 Wave of the Future
About the author
Dawna L. Rhoades received a Master of Public Administration with a specialization in Environmental Policy and Natural Resource Management from the University of Washington. She received her Ph.D. in Management from the University of Houston and is currently a professor of strategic management in the College of Business at Embry-Riddle Aeronautical University in Daytona Beach, Florida. She has served as the Undergraduate Program Coordinator, Associate Dean for Research and Graduate Studies, and Graduate Program Coordinator. She is currently the Chair of the Department of Management, Marketing, and Operations in the College. Her research interests include strategic alliances, regional carrier strategy, and service and safety quality at airlines and airports, intermodal transportation, sustainability, and the strategic and operational issues relating to NextGen air traffic management technology. Her work has appeared in such journals as the
Journal of Air Transport Management,
Review of Business,
Journal of Transportation Management,
Journal of Managerial Issues,
Managing Service Quality, and the
Handbook of Airline Strategy. She is the editor-in-chief for the
World Review of Intermodal Transportation Research.
Jennifer L. Hinebaugh is Associate Professor of Management and Undergraduate Program Coordinator in the Department of Management, Marketing, and Operations, David B. O'Maley College of Business, Embry-Riddle Aeronautical University, USA.
Summary
This book lays out the forces that shaped the international aviation industry and that changed all the rules in the drive for liberalization. Second, it looks at the many interesting and difficult choices ahead that the airline industry in general and the international aviation industry in particular face.
