Power, Affect, and Identity in the Linguistic Landscape - Chinese Communities in Australia and Beyond

Uncovering the complexity of linguistic diversity and semiotic creativity, Yao examines the issues of power, affect and identity in both physical and digital linguistic landscapes.

List of contents

1. Situating power, affect, and identity in the linguistic landscape 2. Theoretical perspectives on the linguistic landscape: Geosemiotics, sociolinguistics of globalisation, and metrolingualism 3. Affect in the linguistic landscape: Conviviality and nostalgia in urban and rural ethnic restaurants 4. Power in the linguistic landscape: Tourism and commodification as revitalisation of cultural heritage 5. Identity in the linguistic landscape: Metrolingualism at the online-offline nexus 6. Artificial Intelligence (AI) in the linguistic landscape: An agenda for critical digital literacy 7. Transcending boundaries in the linguistic landscape: Towards collaborative, participatory, and empowering research

About the author

Xiaofang Yao is Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.

Summary

Uncovering the complexity of linguistic diversity and semiotic creativity, Yao examines the issues of power, affect and identity in both physical and digital linguistic landscapes.

Product details

• Authors: Xiaofang Yao, Xiaofang (Swinburne University Yao
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 13.12.2024
• EAN: 9781032341064
• ISBN: 978-1-0-3234106-4
• No. of pages: 180
• Series: Routledge Studies in Sociolinguistics
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; China, SOCIAL SCIENCE / General, Australia, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, SOCIAL SCIENCE / Regional Studies, Social groups, Sociolinguistics, Regional Studies, Language: history & general works, Regional / International studies, Language: history and general works, Social groups, communities and identities