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First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.
List of contents
The Authors Introduction Definition 1. The Marketing Concept 2. Marketing Characteristics of Industrial Goods and Buyers 3. Generation of New Product Ideas 4. Organization of New Product Development 5. Industrial Marketing Research- Management Aspects 6. Industrial Marketing Research- Techniques 7. Industrial Selling 8. Industrial Advertising 9. Industrial Public Relations 10. The Service Element in Added Value 11. Physical Distribution 12. Pricing in Industrial Marketing 13. International Marketing 14. Marketing Managers and their Development 15. Financial, Control of the Marketing Function 16. Integrating the Marketing Functions 17. Marketing within the Total Corporate Complex 18. Marketing Myopia 19. Industrial Marketing in the Next Decade Appendix- Further Reading Index.
About the author
Aubrey Wilson (at the time of the first publication of this book) was the Managing Director of Industrial Market Research Limited
Summary
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.
