Assessment of Industrial Markets

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

List of contents

Introduction 1. Characteristics of Industrial and Consumer Markets 2. Objectives for Profitable Research 3. Parameters of Research 4. Preparing for the Project 5. Use of Secondary Sources 6. Sampling in Industrial Markets 7. The Postal Questionnaire 8. Interviewing 9. Using the Telephone in Industrial Marketing Research 10. Observation Techniques 11. Processing the Data 12. Assessing Advertising Effectiveness 13. Industrial Marketing Research as an Aid to Forecasting 14. The Report 15. Make or Buy in Marketing Research Conclusion Appendix A Appendix B Glossary Bibliography Index.

About the author

Aubrey Wilson (at the time of the first publication of this book) was the Managing Director, Industrial Market Research Limited.

Summary

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

Product details

• Authors: Aubrey Wilson, Wilson Aubrey
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 01.11.2024
• EAN: 9781032876917
• ISBN: 978-1-0-3287691-7
• No. of pages: 418
• Series: Routledge Revivals
• Subjects: Social sciences, law, business > Business > Economics; Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General