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The COVID-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture, but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective.
List of contents
List of figures
List of tables
List of contributors
Preface
Acknowledgments
Part I: Geo-strategic and Policy Perspectives
1. Geostrategic shifts and their impact on the Indo-Pacific region
Alexandre Lambert
2. The effect of Covid-19 on the security issues at the economic, political, and ontological level
Fikret Birdişli
3. Public diplomacy, nation branding and soft power for global outreach: India in the 21st Century
Mitrajit Biswas
4. India-China Bilateral Relations: From Nehru regime to Modi era
Vishal Singh Bhadauriya
Part II: Financial and Infrastructural Perspectives
5. FDI spillover on domestic firms in developing economies: A systematic review and future research agenda
Kunwar Milind Singh
6. Market efficiency in Indian stock market: A case study of Covid-19 and the financial crisis of 2008
Mukesh Kumar and Md. Absar Alam
7. Thai Canal Project: A case study of regional geo-economic perspective
Mohd Faheem
8. An Indian perspective on sharing economy for development of smart cities
Dimple Vyas and Suman Pamecha
Part III: Business and Sociological Perspectives
9. Entrepreneurship education in the Indian context: relevance and limitations
Neha Taneja Chawla and Hitesh Bhatia
10. Growth of store brands in uncertain markets
Ipsita Padhi and B.B. Mishra
11. Rural Marketing in India: A Case Study of Consumer Durables
Rahul Kumar and Md. Shahnawaz Abdin
12. Consumer perception and purchase intention for green consumer durable products: An analytical study
Shweta and Md. Shahnawaz Abdin
13. Determinants of quality perception of students in online learning in higher education
Hediye Gamze Türkmen
14. Examining the role of prices in readership trends of newspaper industry
Vikas Singla and Rajiv Sood
Index
About the author
Faisal Ahmed is Professor in the International Business Area teaching trade and geopolitics at FORE School of Management, New Delhi, India. His research and consulting interests include Indo-Pacific region, China’s trade and geopolitics, trade agreements, and SDGs. He has been consultant to the United Nations Economic and Social Commission for Western Asia and other organisations. He has also worked on projects supported by the Ministry of Commerce and Industry, Government of India. He holds doctorate and master’s degrees from India. He also holds an executive certification in geopolitical analysis from Geneva. He has published papers in refereed national and international journals. His books include The Belt and Road Initiative: Geopolitical and Geoeconomic Aspects and Business Environment: Indian and Global Perspective. He has also published two edited books on India–ASEAN engagements, and India’s foreign policy in the WANA region. Additionaly, he has published three monographs on the grassroots reach-out of India’s foreign trade policy; India’s experiences in trade agreements; and EEZ and the United Nations Convention on Law of the Sea. He is frequently invited as an expert and panellist by institutions and think tanks in India and abroad. Moreover, his articles have appeared in leading newspapers and he is frequently interviewed as an expert by national and international media.
Arbuda Sharma is Assistant Professor in the International Business Area at FORE School of Management, New Delhi, India. She is a Fellow in Management (FPM) from XLRI Jamshedpur and holds a master’s degree in international business (MIB) from Bharathiar University. She has over 12 years of experience in leading academic and research institutions, and has worked in various domains like pharmaceutical, fashion, foreign trade, and real estate, among others. Her research interests include trade policy, WTO issues, multinational corporations, and global brand adaptions. She has published papers in reputed national and international journals. Her teaching interests include global business environment, international economic organizations and international business.
Summary
The COVID-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture, but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective.
