Fr. 166.90

Revisiting Sustainable Tourism in the Philippines - Towards a Better Normal

English · Hardback

Shipping usually within 3 to 5 weeks (title will be specially ordered)

Description

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Revisiting Sustainable Tourism in the Philippines offers a novel perspective about how sustainable tourism can be pursued against the backdrop of the events that have occurred over the years, through four themes: value chain integration, thinking small, customization of services, and quality over quantity.


About the author










John Paolo R. Rivera is an economist with an extensive research portfolio in the areas of tourism development, international trade, and development economics. He is the president and chief economist of Oikonomia Advisory and Research, Inc. and he is currently the OIC executive director of the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism.
Eylla Laire M. Gutierrez is a development consultant and research manager at the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism. She is also a senior consultant at Warwick and Rogers, and a sustainable tourism specialist at the Masungi Georeserve Foundation Inc.
Fernando Martin Y. Roxas is the president of the National Power Corporation and was executive director of the Asian Institute of Management - Dr. Andrew L. Tan Center for Tourism. He is also a full professor at the Asian Institute of Management, where he teaches operations and services management, supply chains, systems thinking, sustainable tourism, and other modules in the degree and executive learning programs.


Summary

Revisiting Sustainable Tourism in the Philippines offers a novel perspective about how sustainable tourism can be pursued against the backdrop of the events that have occurred over the years, through four themes: value chain integration, thinking small, customization of services, and quality over quantity.

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