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This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.
List of contents
Part I: Decolonizing the Marketing Landscape - a paradigm shift
1. A New Educational Paradigm to Decolonise Marketing Education and Practice
2. Decolonising Marketing History: Branding during the Colonial Expansion
3. Zooming in on Decolonial brand-building: A study of two contrasting experiences from modernizing India
4. Technology and Innovation to Decolonise Marketing Research Methods
Part II: Going beyond the Inclusivity and Diversity debates in Marketing theory and practice.
5. Decolonizing Branding: Applying Chinese Principles of Relationships, Loyalty, And Personality
6. Beyond diversity: towards a disability inclusive marketing
7. Inclusivity and Diversity: Marketing Exercise or a Real Commitment?
Part III: Towards a sustainable pedagogical approach
8. Circular Pedagogy - Towards a Sustainable Yet Inclusive Educational Model
9. Developing an intersectional marketing curriculum: Reflecting in action
10. Transdisciplinary Education for Smart Sustainable Development
11. Decolonizing Marketing Education through Circular Pedagogy in Latin America: A Digital Service-Learning Program on Marginalized Businesswomen
12. Artificial Intelligence in Marketing Education
About the author
Hasan Gilani has been working in the world of academia for more than 24 years now, most of which has been achieved in the UK's higher education sector. He also serves as a consultant and trainer on brand management and customer relationship management (CRM) for many international organizations across the world. With his PhD in Brand Management, he has been publishing on the subject areas of retail corporate branding, knowledge management, corporate identity, Shariah Finance, and more recently on Six Sigma and post-COVID employee brand behaviour.
Gilani has extensive corporate managerial experience with fast moving consumer goods (FMCG) and retail organizations. He has previously worked with international brands including Motorola, Pepsi Cola, Marks and Spencer, National Grid, OCR, and Debenhams in the areas of corporate marketing, customer services, event sponsorships, and consumer retail. He has also worked as a consultant in the international development and NGO sector, working jointly with German, Dutch and British organizations as well as conducting academic research with retail giants such as Sainsbury's, Marks and Spencer, Aldi, and John Lewis.
Serving as a Principal Lecturer at the University of Brighton's School of Business and Law, Dr. Gilani has the additional role of Inclusive Practice lead where he is currently working on "Decolonizing the curriculum" - a project where his team looks into making the courses diverse, inclusive, and dismantles the colonized pedagogical practices, in order to have a realm of diversified knowledge from all parts of the world.
Summary
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.
