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This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.
List of contents
1. Introduction to the Humanities and the Role of the Humanities in the History of Higher Education in the United States.- 2. The State of the Humanities and Scholarly Publishing in 2000.- 3. Major Developments and Events in the Humanities and Scholarly Publishing: 2000-2014.- 4. The Crisis in the Humanities and Scholarly Publishing 2014-2024.- 5. Intellectual Property Issues on the Humanities and Scholarly Publishing: 2000-2024.- 6. The Future of the Humanities and Scholarly Publishing in the Humanities.
About the author
Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of twenty scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.
