Communication strategies for attracting tickets - An approach to higher education institutions

Communication strategies for attracting admissions is a book that aims to contribute to knowledge about the development of communication strategies for attracting admissions to higher education institutions (HEIs) in a growing higher education market. It demonstrates that HEIs don't need to resort to the practices of industrial companies and that within their own context they can be successful in attracting customers (admissions). The book is aimed at students, teachers, higher education researchers, managers of higher education institutions, communication and marketing managers.

About the author

Ana Domingas Matangue Cuambe stammt aus Xai-Xai in der Provinz Gaza. Sie hat einen Master-Abschluss in Marketingmanagement und Wirtschaftskommunikation von der Fakultät für Bildung und Kommunikation der Katholischen Universität Mosambik. Sie hat einen Doktortitel in Kommunikationswissenschaften, spezialisiert auf Kommunikation und Marketing. Sie unterrichtet an der Katholischen Universität.

Product details

• Authors: Ana Domingas Matangue Cuambe
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 12.06.2024
• EAN: 9786207658480
• ISBN: 9786207658480
• No. of pages: 52
• Subject: Social sciences, law, business > Media, communication > Communication science