Qualitative Research for a Digital World - A Practical Guide

Informationen zum Autor Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.  Klappentext A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE's core markets. Inhaltsverzeichnis Chapter 1: Philosophies of Research Chapter 2: Research Design Ethics Chapter 3: Digital Ethnography, Netnography, and Online Immersion Chapter 4: Digital Dairy Chapter 5: ALARA Model of information Search Opening Case Vignette Chapter 6: Screencasting Chapter 7: Online Interviews Chapter 8: Online Focus Group Discussions Chapter 9: The e-Delphi Method Chapter 10: Discourse Analysis Chapter 11: Thematic Analysis Chapter 12: Content Analysis Chapter 13: Data Management Plan Chapter 14: Contemplating the advances of Digital Technology.

Product details

• Authors: Varsha Jain, Mogaji, Emmanuel Mogaji, Emmanuel Jain Mogaji, Himani Sharma
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 20.01.2025
• EAN: 9781529621525
• ISBN: 978-1-5296-2152-5
• No. of pages: 320
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Social sciences, law, business > Social sciences (general); COMPUTERS / General, SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, SOCIAL SCIENCE / Methodology, HOUSE & HOME / General, Digital Lifestyle and online world: consumer and user guides, Social research and statistics, Society and Social Sciences, Research methods: general