Qualitative Research for a Digital World - A Practical Guide

Informationen zum Autor Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.  Klappentext Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research. This book will provide you with ·       The knowledge you need to advance your qualitative research understanding across all disciplines. ·       A practical reflection of the application of relevant research methodologies. ·       An overview of research ideas, cases, and examples. With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines. Inhaltsverzeichnis Chapter 1: Philosophies of Research Chapter 2: Research Design Ethics Chapter 3: Digital Ethnography, Netnography, and Online Immersion Chapter 4: Digital Diaries Chapter 5: ALARA Model of information Search Chapter 6: Screencasting Chapter 7: Online Interviews Chapter 8: Online Focus Group Discussions Chapter 9: The e-Delphi Method Chapter 10: Discourse Analysis Chapter 11: Thematic Analysis Chapter 12: Content Analysis Chapter 13: Data Management Plan Chapter 14: Contemplating the Advances of Digital Technology

Product details

• Authors: Varsha Jain, Mogaji, Emmanuel Mogaji, Emmanuel Jain Mogaji, Himani Sharma
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 13.01.2025
• EAN: 9781529621518
• ISBN: 978-1-5296-2151-8
• No. of pages: 320
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; Social sciences, law, business > Social sciences (general); COMPUTERS / General, SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, SOCIAL SCIENCE / Methodology, HOUSE & HOME / General, Digital Lifestyle and online world: consumer and user guides, Social research and statistics, Society and Social Sciences, Research methods: general