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The old, top-down approach to leadership doesn''t work any more. What we need is a more flexible, creative approach - one that empowers people to do their best work, rather than tells them to do so. In Creative Leadership, Rama Gheerawoo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.
About the author
Rama Gheerawo is one of the world’s leading experts on design and creativity. A sought-after speaker, author and designer, he is dedicated to creating a more equitable and empathic world for people of all ages, genders, abilities and races. He has worked internationally on over 100 projects with governments, academia, communities and businesses that include Samsung, Panasonic and Tata Consultancy Services. In 2018 he was named a Creative Leader, alongside Paul Smith and Bjork, by Creative Review, and in 2019 won a ‘Hall of Fame’ award for his work at the Design Week Awards. He has also sat on the advisory boards for the UK Design Council, the Bhavan Centre, UX India and the International Association for Universal Design, among others, and was until recently Director of the Helen Hamlyn Centre for Design at the Royal College of Art. He lives in London.
