Qualitative Research Methods for Media Studies

This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

List of contents

1. Getting Started 2. Doing Qualitative Research 3. Interviewing 4. Focus Groups 5. History 6. Oral History 7. Ethnography and Participant Observation 8. Textual Analysis 9. Doing Qualitative Research in the Time of A.I.

About the author

Bonnie S. Brennen is Professor Emerita of Journalism and Media Studies at Marquette University and Editor-in-Chief of Journalism Practice. Her research addresses relationships between media, culture, technology, and society. She is the author/editor of eight books and one novel, and her research has been published in edited books and academic journals. In October 2015 she was inducted into the University of Iowa School of Journalism and Mass Communication Hall of Fame.

Summary

This updated fourth edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, textual analysis, ethnography and participant observation, and digital ethnography and netnography.

Product details

• Authors: Bonnie S. Brennen, Bonnie S. (Marquette University Brennen, Brennen Bonnie S.
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 20.01.2025
• EAN: 9781032600710
• ISBN: 978-1-0-3260071-0
• No. of pages: 284
• Subjects: Humanities, art, music > History; Non-fiction book > Politics, society, business > Society; History, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Statistics, Humanities, Communication Studies, Social research and statistics