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"In the digital age, this book stands out as a pivotal work in design, providing exclusive scientific knowledge and a proprietary methodology. A must-read for psychologists, engineers, and business and marketing specialists, it equips readers to create exceptional digital products and services"--
List of contents
1. Introduction to Digital Behavior; 2. In Pursuit of Pleasure; 3. Digital Operant Box; 4. Anticiapting Anticipation; 5. Our Internal States as a Source of Motivation; 6. Human Beings as Psychological Entities; 7. Behavioral Competition; 8. Methodology for the Design of Digital Behaviors; 9. Ethics in Digital Behavior Design; Glossary; References; Index.
About the author
Dr. Umberto León Domínguez is a professor at the University of Monterrey, contributing significantly as a member of the Artificial Intelligence research group. In addition to his academic role, he is the founder and director of the Laboratory for Human Cognition and Brain Studies at the university. Dr. Domínguez also holds the position of Director of Artificial Intelligence at FREIGHT Technologies Inc., a prominent transnational logistics technology company listed on the NASDAQ.
Summary
In a technologically advanced and competitive landscape dominated by major tech companies and burgeoning start-ups, the key asset lies in boosting monthly active users. Traditionally, product design has relied on fragmented insights from personal experience, common sense, or isolated experiments. This work endeavours to establish a theoretical framework for predicting and influencing the digital behaviour of technology users. Drawing on over a century of scientific research in behaviour, cognition, and physiology, this presents a comprehensive approach to customizing digital stimuli. The objective is to enhance user interactions with digital and virtual environments. Through real and cost-effective examples, diagrams, and formulas, the text offers theoretical knowledge and a practical methodology to elevate digital product designs, setting them apart from the competition. With the potential to reshape the digital design landscape, this book emerges as a game-changer, promising to revolutionize how digital products and services are conceived and delivered.
Foreword
A century of behavioural and cognitive sciences for designing digital products, consolidating invaluable scientific knowledge in one book.
