Understanding Visuals in the Life Sciences

"This book is written for life scientists and science communicators to help them create more effective visuals for non-specialists in popular science communication. Accessible and concise, this is a useful guide for students, general readers and anyone who creates visuals in popular science communication"--

List of contents

Foreword; Preface; 1. Introduction; 2. Photograph; 3. Micrograph; 4. Illustration; 5. Graph; 6. Interactive Visuals; 7. Infographics; Conclusion; Summary of common misunderstandings; References; Figure credits; Index.

About the author

Han Yu is Professor of Science Communication at the Department of English at Kansas State University, and a Fellow of the Association of Teachers of Technical Writing. Her research focuses on popular science communication and visual rhetoric. She is the author of The Curious Human Knee (2023); Mind Thief: The Story of Alzheimer's (2021); Communicating Genetics: Visualizations and Representations (2017); and The Other Kind of Funnies: Comics in Technical Communication (2015).

Product details

• Authors: Han Yu, Han (Kansas State University) Yu, Yu Han
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2024
• EAN: 9781009232241
• ISBN: 978-1-0-0923224-1
• No. of pages: 232
• Series: Understanding Life
• Subjects: Natural sciences, medicine, IT, technology > Natural sciences (general); Social sciences, law, business > Media, communication > Communication science; SCIENCE / Life Sciences / General, popular science, LANGUAGE ARTS & DISCIPLINES / Communication Studies, SCIENCE / Philosophy & Social Aspects, Philosophy of Science, Communication Studies, Life sciences: general issues