Cultural Legacy of Disney - A Century of Magic

This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. The chapters include discussions of company management, transmedia presence, and audience engagement as well as content analyses of cultural representations.

List of contents

Introduction
The Wonderful(?) World of Disney
Robyn Muir, Rebecca Rowe, Hannah Helm, and Emily Aguiló-Pérez
Chapter 1
Mickey Mouse's Trip to Republican China: Pictorial Culture and Transnational Media-Mix
Muyang Zhuang
Chapter 2
Brandcasting Pixar: Corporate Allegory as Corporate Strategy in the War for the Disney Succession
Jamie Clarke
Chapter 3
Disney+ as a Platform for Franchise Expansion
Jason Scott
Chapter 4
No-body Like U: Disney Boy Bands from The Jim Crows to 4*TOWN
Jennessa Hester
Chapter 5
Representations of Dwarfism: How to Laugh with Us, Not at Us
Erin Pritchard
Chapter 6
From Los Caballeros to La Familia: Ideology and the Construction of Latin America in Disney's Animated Feature Films
Abigail Fine
Chapter 7
"You Must be Bold and Daring!": How Fashion is Interpreted and Presented Through the Lens of Costuming in Disney's Animated Films
Marley Healy
Chapter 8
Geotransmedia: Space, Memory and Branding in Magic Kingdom
Ana Carolina Almeida Souza
Chapter 9
Inheriting my Ears: Disney Fandom and Identity Formation in Infancy
Cariad Martin
Conclusion
The Power of a Mickey Mouse Topic
Rebecca Rowe and Hannah Helm

About the author

Edited by Robyn Muir; Emily Aguiló-Pérez; Hannah Helm and Rebecca Rowe - Contributions by Jamie Clark; Abigail Fine; Marley Healy; Jennessa Hester; Cariad Martin; Erin Pritchard; Jason Scott; Ana Carolina Almeida Souza and Muyang Zhang

Product details

• Authors: Robyn Aguilo-Perez Muir
• Assisted by: Emily Aguilo-Perez (Editor), Emily Aguiló-Pérez (Editor), Hannah Helm (Editor), Robyn Muir (Editor), Rebecca Rowe (Editor)
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 31.07.2024
• EAN: 9781666949162
• ISBN: 978-1-66694-916-2
• No. of pages: 244
• Series: Studies in Disney and Culture
• Subjects: Social sciences, law, business > Social sciences (general); Media Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Corporate & Business History, BUSINESS & ECONOMICS / Industries / Media & Communications, History of specific companies / corporate history, Media, Information & Communication Industries