Strategic Communication Research in the Age of Ai - Quantitative and Qualitative Methods

Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

List of contents

Chapter 1: An Introduction to Research in Strategic Communication
Chapter 2: Foundations of Strategic Communication Research
Chapter 3: Ethical Considerations in Research
Chapter 4: Sampling Techniques
Chapter 5: Survey Design and Implementation
Chapter 6: Qualitative Research Methods
Chapter 7: Applications of Qualitative Research
Chapter 8: Quantitative Research Methods
Chapter 9: Statistical Analysis
Chapter 10: Inferential Statistics
Chapter 11: Advanced Data Analysis Techniques
Chapter 12: Experimental Research
Chapter 13: Content Analysis
Chapter 14: Reporting and Presenting Research Findings
References
Index
About the Author

About the author

By Young Joon Lim

Product details

• Authors: Young Joon Lim
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 23.10.2024
• EAN: 9781538197875
• ISBN: 978-1-5381-9787-5
• No. of pages: 310
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Market research, BUSINESS & ECONOMICS / Marketing / Research, SOCIAL SCIENCE / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Social research & statistics