Strategic Employer Branding for It Companies - An Interdisciplinary Perspective

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

List of contents

1. The Concept of Employer Branding in an Interdisciplinary Approach. 2. Employer Branding in the Company Structure. 3. Strategic Employer Branding in the IT Industry. 4. Strategic Employer Branding Implementation Framework.

About the author

Ewa Szkudlarek is a graduate of master's studies at the University of Economics in Katowice, Poland, and the University of Silesia, Katowice, Poland, and of Interdisciplinary Doctoral Studies at the WSB University, Poland.
Elwira Gross-Göacka is a postdoctoral researcher in economics in the Faculty of Management, University of Warsaw, Poland, and a member of the Management Board, University of Warsaw Foundation.

Summary

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

Product details

• Authors: Elwira Szkudlarek Gross-Golacka, Elwira Gross-Gołacka, Ewa Szkudlarek
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 19.11.2024
• EAN: 9781032770505
• ISBN: 978-1-0-3277050-5
• No. of pages: 184
• Subjects: Social sciences, law, business > Business > Economics; COMPUTERS / Computer Science, BUSINESS & ECONOMICS / Marketing / General, COMPUTERS / Networking / General, COMPUTERS / System Administration / General, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Sales & Selling / General, computer science, Sales & marketing, Personnel & human resources management, Sales and marketing, Personnel and human resources management, Media, Information & Communication Industries, Network Management